Vector Vending

Brand Strategy | Identity Design | Website | Collateral

Vector Vending is a NY based vending machine company that serves organizations and businesses who need convenient snacks and beverages on site. The business was at its beginning stages, but Vector Vending’s founder wanted to enter the market with a professional visual identity and website to start receiving inquiries, desiring a brand that could be built upon as the business expands.

Vector Vending’s founder has a very fun and colorful personality, and wanted to incorporate these characteristics into the brand. We set out to develop a visual identity and brand personality that was professional, but still approachable and bright. We accomplished this through the use of bright (but not overwhelming) colors, as well as utilizing dynamic imagery on the website for movement and personality.

I developed messaging for the brand, including the website copy and the brand’s tagline, “Fully stocked vending machines– on us.” These can be viewed in action at the top of this page. Our copywriting goal was to emphasize how simple the process of obtaining a machine from Vector Vending is, as well as maintaining an approachable tone of voice.

We’ve since applied the Vector Vending brand identity to business cards, merchandise, and pricing lists.