BNB Exotics is a luxury and exotic car rental company in Houston, Texas. When the owners reached out, they were determined to make their mark in Houston, filling a need in the market, and laying the foundations for future expansion of the brand.

After analyzing BNB Exotics’ target audience, it was clear to me that they prioritize quality and ease over price, and are primarily men who are fascinated with and educated about cars. They want to look and feel their best, especially when in front of others, so it was important to develop a brand that would resonate with potential clients by helping them to feel their most confident.